During a recent KXLY 4 Free Friday, Mark Peterson, Good Morning Northwest anchor, found himself at Columbia Tractor near Cheney. A good friend, Tim, approached him with major television news memorabilia.
Tim slapped an aging pamphlet on the table and told Mark: “Here. You owe me a beer.”
It was promotional literature for “KXLY-TV 4”, circa 1963. Back when the station was still affiliated with CBS.
There was a special section for our “News Mobiles”, Buicks, that would “seek out and find the news-- when it breaks-- where it breaks!”
“Besides being efficient “News Mobiles,” the KXLY fleet is equipped with the latest emergency rescue equipments. Each KXLY newsman is also trained and registered in the administration of First Aid.”